To bring development in your online business it is very essential that you must go beyond just writing a simple content. The content you develop for your business website needs to achieve two main goals: first one is that your business website should be appealing to the end users (customers, clients, readers etc.) and second one is that the content you upload on your website must problem solving for those end users. SEO copywriting is all about developing the content that meet the two main goals of your business website.
It has been clear that SEO is a method of optimizing (enhancing the effectiveness) of you website content for the search engines for the purpose of getting higher ranking for it than the contents from other websites that target the similar search terms. Google displays web pages in its search results, based on the authority and relevance of the pages. Google determines the relevance of a website page by analyzing its content based on several factors, including where and how often you use specific words in that content. Google measures authority by the number of links pointing to the website page and how much reliable those links are. On the internet, links are like votes, but with a little difference. As the winner of the election is determined solely by the number of votes, whereas a website page’s ranking doesn’t rely very much on the number of the links but the quality of those links. Since the Google Panda and Penguin updates, quality has become the top ranking factor in Google.
Copywriting is the art and science of creating content that persuade the reader/end user to either buy a product, subscribe to a list, or take some other actions that could benefit your business. Who motivates the users to take action? The answer is very simple it is a copywriter’s job. A copywriter is a skilled professional who writes copy for advertisements, promotions, and customer engagement. Copywriter is someone who better understands people, knows exactly what the audience like, and selects the words that will appeal to them. The headline, words, phrases, sentences, and paragraphs that are used in a content have to be persuasive and motivational to make the readers/end users to take a specific action. Be it a blogger, freelance writer, on online business entrepreneur, you might become a sought-after copywriter when are able to develop your creative and perfect writing skills.
SEO copywriting is all about creating useful, compelling, and valuable content, which would target specific keywords so that other people might promote it on social media platforms with pleasure. This helps in increasing the authority and relevancy of your content and also improves its ranking in Google for the targeted keywords. SEO copywriting helps you to target your customers and provide solutions to their specific problems with well-developed content.
6 Things that matter in SEO Copywriting:
- Site Speed:
Site speed has been a major factor in increasing the ranking of the website pages since 2010. The standard loading time for a webpage is 2 seconds, if your webpage is taking more than 2 seconds to load its contents then you for real need to take certain steps to improve your site speed.
Having a mediocre headline may not affect your content being valuable but it might get you a low click through rate. In SEO copywriting, it is important that your headline should attract people’s attention, then persuade them to click and read further. When your website ranks in Google’s top 10, if you have an attractive and clickable headline, it doesn’t matter whether you are ranking at No.1 or No.5, as you still will be attracting organic visitors to your website. As a rule of thumb, you should write your headline before going onto the body of your article or blog post.
The content itself is one of the most optimizing factor in SEO copywriting. The main reason that people look into Google and other search engines is that they have the objective of looking for a useful content to find solution for a problem at hand. Search engines also look for fresh content, so it is important that you must persistently update your site. If you want to write an excellent content that will help you ranking high in Google and other search engines than it is important to search for specific keywords that have relevancy with your content and something the people are looking for.
- Meta Description:
Before you write the content and publish it on the website, it is necessary that you should use Meta descriptions in order to help the search engines detect your website. Meta descriptions make it easier for the search engines and the searchers to understand what the topic is and why your targeted keywords and phrases keep on appearing in the content.
- Keyword Frequency:
Keywords frequency means that for how many times your targeted keywords appear on the webpage. For example, if your target keyword is “lungs cancer” how many times will this exact keyword phrase appear on a 300, 500 or 1000+ words article? However it will be inappropriate to use the exact keyword again and again to intensify it appearance, rather you can use synonymous words for your targeted keywords. Doing this will save you from on-page optimization mistakes like keyword stuffing, excessive keyword insertion and header tag stuffing.
- Page Links:
As mentioned earlier links are the building blocks of your webpage. Page links tell Google and other search engines that you are connected and sociable. Also that you have got useful content that people can access easily somewhere else. This content could developed by you or it could belong to an author from outside. Having a link out to other authority sites and pages shows that you value what other people have created.
Useful SEO Tools for Copywriting:
- Google’s Keyword Tool
Google’s keyword tool is the best known keyword research tool available in the market. The Google’s keyword tool is inevitable for helping the content writers in developing their content writing strategies. Google’s keyword tool allows you to see how competitive the keyword is that you are looking for.
- Google Insights:
Google Insights for Search provides insights into the search terms people have been entering into the Google search engine. Google Insights provides a visual representation of regional interest on a country’s map. It displays top searches and rising searches that may help with keyword research. Results can be narrowed down with categories that are displayed for each search term.
- Google Optimizer:
Google optimizer is a great site testing and optimization tool. It allows you to increase the value of your existing websites and traffic, as you can test your site content and design. You can show several versions of a page to different visitors. Google Analytics measures the efficacy of each page version, and with a new advanced statistical engine, it determines the most effective version. If the user performs the action you want them to perform you know that you have hit upon your winning version of the page. Google Optimizer is especially great for landing pages and checking the conversion rates of one page over another. It’s very effective in determining which copy works better.
- WordPress SEO by Yoast:
There are many seo related plugins for WordPress, the latest being WordPress SEO by Yoast has a great reputation. You can write your metadata, title, keywords and description. It’s the only plugin to provide SEO Integration for WP e-Commerce sites.